Digital Channels Analyst | Autycam Rondizzoni

Description

Job Summary: We are seeking a passionate Digital Channels Analyst with expertise in the digital world, data analysis, and commercial opportunity generation. Key Highlights: 1. Manage and optimize SALFA's digital channels 2. Analyze data and transform insights into improvements 3. Be part of one of Chile's top companies * Hybrid (Remote \+ On-site) * Analyst * Metropolitan Region of Santiago * Santiago ***We invite you to join our team!*** Our **AUTYCAM** management team is looking for a professional for the position of **DIGITAL CHANNELS ANALYST** at our **RONDIZZONI** branch. If you are passionate about the **digital world, data analysis, and generating commercial opportunities through digital channels**, this opportunity is for you! We offer you the chance to join **SALFA**, ranked #14 in Chile's Great Place To Work competition — one of the best companies in Chile to work for. We invite you to get to know us! **What will be your mission?** You will be responsible for managing, optimizing, and enhancing **SALFA**'s digital channels, aligning digital strategy with the business’s commercial objectives. We seek a candidate capable of analyzing data, identifying opportunities, and transforming insights into concrete improvements — contributing to attracting more customers, improving their experience, and strengthening our digital presence in the automotive industry. **Main Responsibilities** * Administer and optimize digital channels, ensuring proper functionality, up-to-date content, and usability. * Analyze digital metrics and KPIs such as traffic, conversion, engagement, and user behavior, generating reports and improvement proposals. * Identify commercial opportunities from digital channel analysis, supporting lead generation, conversion, and achievement of sales targets. * Coordinate with Marketing, Sales, and IT to align digital channels with commercial objectives. * Implement digital automations and improvements aimed at optimizing processes and enhancing customer experience. * Manage SEO and SEM strategies to improve positioning, visibility, and digital results. * Identify trends, new tools, and digital opportunities, proposing initiatives that contribute to business growth. * Monitor user experience, detecting improvement opportunities across various digital touchpoints. * Comply with internal policies, regulations, and quality, safety, and environmental standards. * Perform other job-related duties as required by business needs and managerial guidelines. **What are we looking for?** * Analytical thinking and ability to interpret data and metrics. * Results orientation and focus on commercial objectives. * Proactivity and initiative to identify opportunities and propose improvements. * Collaborative work ethic and ability to coordinate with multidisciplinary teams. * Autonomy in managing responsibilities. **Position Information** Position: Digital Channels Analyst Location: Av. Rondizzoni, Santiago Department: Digital / Commercial Work Mode: Full-time / Hybrid If you are passionate about the digital world, interested in transforming data into opportunities, and want to contribute to the growth of a leading automotive industry company, this opportunity is for you. **Apply now and become part of SALFA!** **Desired Profile** ------------------ **Requirements** * Degree in **Business Engineering, Marketing, Business Administration, Digital Analytics**, or related field. * 2–3 years of experience in **digital channel management, commercial analysis, e-commerce, web platforms**, or related areas. * Proficiency in analytical, commercial management, and digital channel tools. * Proficiency in **Excel, commercial metrics, and KPIs**. * Desired proficiency in **CRM, automation tools, SEO, and SEM**. * Commercially oriented profile with enthusiasm for sales. * Ability to identify **business opportunities and improvements**. Inclusive employment * Minimum 2 years of experience * Minimum education level: University degree * Graduate * Business Engineering * Engineering * Marketing * Marketing Engineering * Business Administration with Marketing and Digital Communication * Business Administration Engineering