Summary: This role is for a CRM Manager who will operate at the intersection of strategy, systems, and execution, owning the lifecycle engine's development and evolution. Highlights: 1. Design and scale AI-driven lifecycle strategies 2. Leverage AI tools and LLMs to automate workflows and generate insights 3. Own the end-to-end CRM ecosystem **Description** Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top\-up, bill payment and check cashing services, offering a reliable omnichannel experience. With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life. We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time. **ABOUT THIS ROLE** We’re looking for a CRM Manager to operate at the intersection of strategy, systems, and execution — owning how our lifecycle engine is built, scaled, and evolved. This role goes beyond campaign management. You’ll design intelligent, self\-improving CRM systems, thinking in journeys, states, and feedback loops — ensuring everything we build compounds over time. You’ll shape both what gets built and what we learn from it, leveraging AI, automation, and experimentation to drive performance. **ROLES \& RESPONSIBILITIES*** Own the end\-to\-end CRM ecosystem: journeys, segmentation, testing frameworks, and channel orchestration * Design and scale **AI\-driven lifecycle strategies** (predictive segmentation, personalization, send\-time optimization) * Leverage **AI tools and LLMs** to automate workflows, accelerate testing, and generate insights at scale * Build feedback loops that continuously improve performance based on real user behavior * Turn experimentation and system insights into clear strategic direction * Lead execution excellence: QA standards, workflows, and Specialist output * Act as the **clearest voice on what actually drives impact** — beyond surface\-level metrics. **POSITION REQUIREMENTS*** Strong experience in **CRM, lifecycle marketing, or retention** * Proven track record building and scaling **automated lifecycle systems** * Hands\-on experience using **AI tools, LLMs, or predictive models** in marketing workflows * Strong understanding of experimentation (**A/B testing, holdouts, incrementality**) * Highly analytical, with the ability to translate data into action * Experience leading execution with high quality standards * **Advanced English (written and spoken)** — you’ll work with regional and global teams **PERKS \& BENEFITS*** Annual Salary Review * 15% Off EEFT Stock * Birthday Day Off * Health Insurance * Free Money Transfers with Ria * + SmartFit Gym Partnership Ria Money Transfer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Check out our website to learn more about the company at: **http://www.riamoneytransfer.com/** The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.