Position Summary: Strategic management of the product portfolio, developing and implementing innovative, customer-centric marketing campaigns to drive growth and market share. Key Highlights: 1. Strategic leadership with influence and impact in pharmaceutical marketing 2. Development and implementation of digital and omnichannel marketing strategies 3. Engagement with KOLs and scientific societies for brand positioning **Position Objective** Create and manage marketing and promotional activities for the assigned product portfolio. Identify and develop new commercial opportunities to achieve sales growth and market share in the relevant market for its brands, aiming to increase market share. **Responsibilities** ===================== Manage the assigned product portfolio by conducting relevant market analysis, product categorization, lifecycle assessment, physician target segmentation, and other analyses enabling brand positioning and growth, and securing competitive advantages. Design and implement innovative, high-impact marketing campaigns that safeguard costs and compliance policies, focusing on physicians, customers, consumers, and patients to foster and increase demand generation. Incorporate omnichannel digital marketing strategies into marketing campaigns. Field KPIs in two modalities: accompanying the sales force and direct engagement with KOLs to gather relevant insights for strategy development and evaluation of campaigns. Conduct benchmarking to identify challenges, risks, threats, opportunities, and synergies potentially impacting results and sustainable growth of its brands, and develop timely action plans where appropriate. Monitor scientific trends, pharmaceutical and technological developments, market dynamics, and competitor activities in the relevant market to anticipate competitive moves and formulate an appropriate marketing plan for its product portfolio. Develop and manage KPIs enabling robust analysis of marketing activities and evidence-based, timely decision-making. Quantitative and qualitative management of investments, costs, achieved results, impact of implemented actions versus expected outcomes, etc., for its brands and assigned activities. Comprehensive management and analysis of brand forecasts. Continuous tracking and monitoring of sales indicators—sell-out, sell-in, EVO, stock, prescriptions, and medical visit parameters (DDD, B2B, coverage)—to support decision-making regarding its portfolio. Communicate and train the promotion team and other key stakeholders on defined brand-specific marketing activities. Responsible for reporting the promotional calendar, managing medical samples, controlling their budget and stock, reinforcing key promotional messages and competitive advantages. Coordinate with the training department on content and materials required to train the promotion force on products within its portfolio. Maintain ongoing interaction with Global Marketing to ensure alignment with global and digital marketing guidelines and tools in its marketing activities and campaigns. Define investment plans for assigned brands to ensure sustained business profitability and margin without loss of market share. Prepare and control annual budgets per product, managing resources efficiently to meet sales and expense targets. Maintain constant interaction with the KAM team to actively participate in commercial strategy decision-making processes. Coordinate and align product launch opportunities with NPI, Innovation & Development, Medical Affairs, and Technical Affairs departments. Develop product economics for new products to ensure proper commercialization and shelf turnover at point-of-sale. Establish relationships with scientific societies, opinion leaders, and targeted physician groups per brand or therapeutic area. Plan, implement, and participate in KOL events (e.g., congresses, clinical meetings, continuing medical education, launches, etc.) to jointly develop knowledge, information, positioning, reputation, and competitive advantages that drive demand and market share. Motivate and inspire brand promotion and demand generation through marketing activities. **Expected Outcomes** ======================== Achievement of net sales budget for the assigned product portfolio Achievement of divisional margin for assigned products Achievement of distribution margin for assigned products Achievement of sell-out (B2B) sales budget for assigned products Achievement of net sales budget for new products launched within the last 24 months Positive EVO, market growth in value and units Adoption of company-defined strategies and tools Ensuring demand generation in coordination with various internal departments—including Chain Sales, Productivity and Sales Force Effectiveness, Training, BI, etc. **Leadership Style** ======================= Influential and strategically impactful leadership—upward, horizontal, and downward—to ensure execution of defined strategies and achievement of demand-generation objectives. Influential and motivational leadership style with teams to build consensus, inspire the sales force, and influence various value-chain functions toward goal attainment. Participative and collaborative leadership approach with the team, capable of jointly identifying improvement opportunities with its environment. **Key Competencies and Skills** ==================================== Innovation and Creativity Analysis and Management Proactivity and Initiative Results Orientation Commercial Management Planning and Organization In-depth knowledge of the pharmaceutical business and competition In-depth knowledge of the local market Adaptability and Flexibility Customer Focus Effective and Persuasive Communication Skills **Education and Experience** =========================== * University degree in Commercial Engineering or related field * Minimum 6 years of marketing experience * Desired experience in Gastroenterology and/or Metabolic areas * Experience in product launches * Experience in marketing planning and budget management * Advanced English language proficiency * Advanced Office software skills * Budget management and oversight * KPI management * Familiarity with IQVIA, DDD, B2B **Key Success Factors** =========================== Knowledge of the local pharmaceutical market—including its trends, regulations, drug laws, and compliance requirements—enabling clear understanding of the business context to propose marketing strategies, integrate digital tools to boost demand generation, and gain market share. Identification of competitor actions affecting the performance of the assigned product portfolio, and development of strategies to protect market share. Strong relationships with medical societies and KOLs. Understanding of customer needs (physicians, patients, consumers, distribution channels) and formulation of strategies focused on fulfilling those needs—identifying opportunities to gain competitive advantage via new product launches, loyalty programs, and/or digital marketing strategies to increase market participation. Ability to engage effectively with diverse stakeholders—including sales force, chain teams, compliance, finance, NPI, Medical Affairs—to identify synergies, threats, and opportunities safeguarding achievement of brand objectives. Communication skills to persuade the sales force regarding required marketing strategies.
Sofía Muñoz
MyJob · HR
Sofía Muñoz
MyJob · HR
