ST547 - CHANNELS ANALYST

Description

Job Summary: We are seeking a proactive and analytical Web Analyst to provide operational and analytical support for digital assets, ensuring the proper functioning of the web ecosystem and enabling data-driven decision making. Key Highlights: 1. Operational and analytical support for digital assets 2. Website and measurement tool administration 3. Analysis of digital KPIs for data-driven decision making Full-time Other Professional Metropolitan Region of Santiago Santiago We are currently looking for our next Web Analyst! At Salfa, we aim to incorporate an analytical and proactive professional into our Marketing and Channels Management team to cover a pre- and post-natal leave replacement. If you feel comfortable working with data, metrics, and websites—and are passionate about understanding what happens behind traffic and conversions—this challenge is for you! What will be your mission? Provide operational and analytical support to our digital assets, ensuring the proper functioning of the web ecosystem, implementation of measurement tools, and continuous monitoring of digital KPIs to support data-driven decision making. What will you do daily? Administer and maintain websites using CMS platforms (WordPress, and preferably Strapi/VTEX) to ensure content integrity and navigation flow. Implement and maintain Google Analytics (GA4\) and Google Tag Manager tags. Monitor and analyze digital KPIs related to traffic, conversion, user behavior, and heatmaps. Support the implementation of on-page SEO best practices in collaboration with agencies and vendors. Prepare periodic digital performance reports for the Marketing and Commercial teams. Actively coordinate with internal departments (IT, Commercial) and external technology vendors. What technical knowledge do you need? * Proficiency in Google Analytics (GA4\) and Google Tag Manager. * WordPress; Strapi and/or VTEX preferred. * On-page SEO and heatmap tools. * Advanced Excel and Power BI proficiency. * CRM platform knowledge is preferred. Skills that will make you stand out: Strong analytical capability and attention to detail. Results-oriented mindset and operational autonomy. Collaborative teamwork skills. High curiosity and eagerness to generate actionable insights that truly move the needle. Are you interested in this challenge and do you meet the profile? Apply now and join a great team! **Desired Profile** ------------------ * Education: University or technical degree in Digital Marketing, Computer Science, or Engineering. * Experience: 2–3 years in web support, digital analytics, or performance-related roles. No experience Minimum education level: University graduate Graduate