Senior Performance Specialist

Description

Job Summary: Falabella Retail is seeking a Senior Performance Specialist to design and optimize the Paid Media performance strategy, improve campaign efficiency, and maximize business impact. Key Highlights: 1. Design and optimize the Paid Media performance strategy. 2. Lead Agile initiatives to generate real impact on the digital business. 3. Collaborate with internal and external teams to deliver cross-functional value. **Job Description** ---------------------- \#WeAreGrupoFalabella — We want to inspire you with innovation, commitment, bold challenges, and above all, a fun and highly collaborative work environment. If you are passionate about sales-driven performance marketing and data-based campaign optimization, and motivated to make a real impact on the digital business, this opportunity is for you! At Falabella Retail, we are looking for a Senior Performance Specialist. What is the mission of this role? Design and optimize the Paid Media performance strategy, improving campaign efficiency and maximizing business impact. Responsibilities * Identify and structure relevant performance, acquisition, efficiency, or scalability issues with a focus on business impact. * Design solutions using Design Thinking methodologies—from problem understanding through ideation, prioritization, prototyping, and validation. * Lead initiatives using Agile methodologies (Scrum, Kanban, or others), managing backlogs, priorities, and progress tracking. * Develop and implement frameworks for continuous experimentation, defining hypotheses and testing optimization opportunities. * Conduct strategic and technical performance analysis (categories, audiences, funnel, messaging, investment, and efficiency). * Identify opportunities to improve investment allocation and generate actionable, data-driven recommendations. * Design or drive automation solutions for repetitive processes, reporting, and analysis. * Collaborate with internal and external teams to deliver cross-functional value. * Facilitate collaborative working sessions and promote new approaches to problem-solving within the team. Requirements * Professional degree in Industrial Engineering, Business Engineering, Computer Engineering or Informatics, Data Science, Statistics, Marketing, or other disciplines with a strong analytical foundation. * Minimum 3 years of experience in roles related to analytics, Paid Media performance, growth marketing, digital strategy, automation, or consulting. * Experience working with Agile methodologies or in multidisciplinary teams. * Experience in contexts requiring problem definition, initiative prioritization, and solution development beyond execution. * Preferred experience with Paid Media platforms (Meta Ads, Google Ads, DV360\). * Preferred experience with automation (scripts, APIs, tools such as Supermetrics or similar). * Preferred experience integrating artificial intelligence tools into work processes. Benefits * Complementary health insurance * Additional days off beyond statutory vacation entitlements * Year-end bonuses * Discounts at our stores using your CMR card * Professional growth and learning opportunities **Candidate Requirements** -------------------------- * Degree in Industrial Engineering, Business Engineering, Computer Engineering or Informatics, or a related field. This position is open to candidates with disabilities. **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need to: 1\. Apply to the position 2\. Check your email 3\. Log in to Aira and complete the requested questions and/or assessments Then, if your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose — Simplify and Enjoy Life More. We operate in 9 countries and comprise five major brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each brand shapes who we are, and together — as One Team — we continuously reinvent ourselves and exceed our customers’ expectations at every touchpoint. A dream-filled team that makes things happen. We dare to launch and innovate, take risks, and create opportunities — keeping us at the forefront and enabling us to reinvent ourselves daily to deliver the best shopping experience at every point of contact with us.