Salesforce Marketing Cloud Specialist

Description

Job Summary: We are seeking a Salesforce Marketing Specialist to lead the implementation, administration, optimization, and evolution of Salesforce Marketing Cloud, ensuring proper management of integrations and automations. Key Highlights: 1. Lead the implementation and optimization of Salesforce Marketing Cloud 2. Design and optimize automated workflows 3. Coordinate development of new features and manage relationships **Do you want to join Chile's largest supermarket network?** At Unidata, a company affiliated with SMU, we invite you to join our team. We encourage you to learn about us and become part of our organization. We offer a pleasant work environment where you can continuously develop and grow, as well as a space characterized by closeness and collaboration — hallmarks of our Company. In this opportunity, we are looking for our next **Salesforce Marketing Specialist**, whose mission is to lead the implementation, administration, optimization, and evolution of the Salesforce Marketing Cloud platform within the organization, ensuring proper management of integrations, automations, and personalization of strategies within these tools. **Key responsibilities include:** * Define and manage the CRM and SFMC backlog, establishing acceptance criteria for deliverables and managing end-to-end testing. * Design and optimize automated workflows on the SFMC platform. * Continuously monitor the stability and performance of the SFMC platform, administering necessary users and roles. * Coordinate with internal teams and vendors for the development of new features. * Analyze and model data in CRM and marketing tools. * Oversee CRM integration with other platforms via APIs. * Manage relationships with Salesforce and the technology partner. * Design and implement Cloud Pages in Salesforce Marketing Cloud, ensuring secure data capture, robust integrations with external systems, and dynamic validations aligned with business requirements, within a continuous integration development environment. **Requirements:** * Professional degree in Computer Engineering or related field. * Minimum 3 years of experience in related areas. * Knowledge of data integration applications. * Advanced SQL proficiency. * Proficiency in Salesforce Marketing Cloud tools. * Experience with data visualization tools. * Minimum 3 years of experience in data analysis. * Knowledge of data integrations. * Knowledge of database engines. * Experience with data visualization tools and dashboards. *At SMU, we support and promote Law No. 21.015 on Labor Inclusion. Additionally, we are certified under the Chilean Standard NCh 3262: Gender Equality Management and Work-Life-Family-Personal Life Balance. For this reason, all our job opportunities are open to persons with disabilities and without any distinction or discrimination based on gender. At SMU, we strive to foster an inclusive and equitable environment for everyone.