Digital Media Data Analyst

Description

Job Summary: We are seeking a Digital Media Data Analyst to transform complex data into actionable insights that drive real business growth. Key Highlights: 1. Collaborative and cutting-edge environment for analytical problem-solving. 2. Direct impact on campaign strategies from day one. 3. Access to continuous professional development opportunities. **About the Role:** Concepción is known as a dynamic hub of talent and innovation in southern Chile, and at T\-Online Media \& Digital Solutions, we apply that same standard to data and digital media strategies. We transform complex datasets into actionable insights that drive real business growth. We believe data analysis need not be dry or disconnected from strategy. We are looking for a Digital Media Data Analyst who can take ownership of our performance metrics and reporting ecosystem. You will not be limited to extracting numbers; you will define the media intelligence strategy. You will serve as the bridge between technical data requirements and clear, strategic business decisions. You are the advocate for data in a room full of marketing specialists and stakeholders. **Why Work With Us?** * **The Environment:** Our team operates in a collaborative and cutting-edge environment designed to inspire analytical problem-solving and continuous learning. * **Data Maturity:** We don’t need convincing that data matters—we already know. You will have direct impact on campaign strategies from day one. * **Modern Tech Stack:** We work exclusively with modern analytics, visualization, and tagging tools (GA4, Looker Studio, Power BI, GTM), speaking the language of modern digital marketing. * **Growth:** You will have access to professional development opportunities and resources to keep your analytical skills sharp and up to date. **Key Responsibilities:** * **Performance Analysis:** Monitor, extract, and analyze key performance indicators across multichannel digital advertising campaigns to optimize advertising return on investment. * **Dashboard Management:** Build and maintain interactive dashboards that deliver clear, real-time insights for clients and internal teams. * **A/B Testing and Optimization:** Propose hypotheses and execute tests across digital touchpoints to maximize conversion rates and user acquisition. * **Cross-functional Collaboration:** Work closely with media planning and content teams to ground operational decisions in reliable data. * **Tagging and Tracking Audits:** Ensure accurate implementation of tracking tags, UTMs, and conversion pixels across all digital assets. **What We’re Looking For:** * **Experience:** 1\-2\+ years in digital data analysis, performance marketing, or business intelligence within an agency or corporate setting. * **Portfolio / Track Record:** A proven history of data-driven successful projects, campaign optimizations, or dashboard creation that solved real business challenges. * **Tools:** Advanced user of data visualization tools (Looker Studio, Power BI, or Tableau) and web analytics (Google Analytics 4\). * **Language Skills:** Spanish is essential for daily collaboration and client communication. Proficiency in English is a strong advantage for reading technical documentation. * **Mindset:** You are pragmatic and detail-oriented. You know how to translate complex metrics into simple, actionable information for non-technical stakeholders. Salary: $1\.000\.000 \- $1\.600\.000 per month Work Location: Hybrid in Concepción, Biobío