CRM Specialist

Description

Job Summary: ContrateFoto Digital Commerce is seeking a CRM Specialist to manage, optimize, and enhance the use of CRM platforms, ensuring data quality and commercial process automation. Key Highlights: 1. Direct participation in the evolution of CRM platforms 2. Development of expertise in automation and customer operations 3. Strengthening of knowledge in commercial analytics and data quality About the Role **ContrateFoto Digital Commerce and Customer Operations** is looking for a **CRM Specialist** to join our team in **San Pedro de la Paz, Biobío Region**. In this role, you will be responsible for managing, optimizing, and improving the use of our CRM platforms, ensuring customer information is reliable, commercial processes are correctly configured, and teams have actionable data to manage relationships, opportunities, and campaigns. You will work closely with **sales, marketing, customer service, operations, technology, and data analytics** teams to improve data quality, automate processes, and increase the effectiveness of commercial activities. This opportunity is ideal for professionals with experience in **CRM, commercial automation, digital marketing, customer management, sales operations, or customer operations**, who are analytical, organized, and results-oriented. Main Responsibilities * Administer and maintain the company’s CRM platform. * Configure fields, workflows, rules, automations, and commercial processes. * Ensure customer data quality, consistency, and completeness. * Manage segmentation, lists, and audiences for commercial campaigns. * Support sales and marketing teams in the correct use of the CRM. * Prepare dashboards, reports, and commercial activity metrics. * Monitor opportunities, leads, conversions, and funnel stages. * Identify duplicate records, errors, or inconsistencies and manage their correction. * Design and maintain commercial follow-up automations. * Coordinate integrations between CRM, marketing tools, and other systems. * Support email marketing, nurturing, and customer engagement campaigns. * Analyze customer behavior and data to identify opportunities. * Maintain documentation of CRM processes, rules, and configurations. * Train internal users on best practices for platform usage. * Support continuous improvement initiatives in commercial and customer service processes. * Coordinate technical requirements with internal teams or external vendors. * Evaluate new features and automation opportunities. * Perform other duties related to CRM, customer operations, and commercial support. Requirements * **3–5 years of experience** in CRM, sales operations, customer operations, marketing automation, or related areas. * Prior experience as a **CRM Specialist, CRM Analyst, CRM Administrator, Sales Operations Analyst**, or similar role. * Experience with platforms such as **Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365**, or equivalent tools. * Knowledge of customer database management and commercial processes. * Proficiency in **Microsoft Excel** and reporting tools. * Experience preparing dashboards and management metrics. * Ability to identify data quality issues. * Strong analytical and problem-solving skills. * High attention to detail. * Ability to manage multiple priorities and meet deadlines. * Strong communication and collaborative teamwork skills. * Ability to translate business needs into system configurations or improvements. Desirable Qualifications * Technical or professional degree in **Commercial Engineering, Marketing, Business Administration, Computer Engineering, Data Analytics**, or a related field. * Experience in **digital commerce, B2B services, marketing, sales, or customer service**. * Knowledge of **marketing automation**. * Experience with email marketing and campaign management tools. * Familiarity with Power BI, Looker Studio, or similar tools. * Experience with API-based integrations, Zapier, Make, or equivalent platforms. * SQL knowledge is a plus. * Experience analyzing conversion funnels and customer behavior. * Understanding of customer journey and segmentation. * Experience working with cross-functional teams. Equivalent professional experience may be considered if the candidate demonstrates sufficient knowledge to perform the role effectively. Why Work With Us At **ContrateFoto Digital Commerce and Customer Operations**, we believe effective customer management begins with clear information, efficient processes, and well-utilized tools. You will have the opportunity to: * Directly participate in the evolution of our CRM platforms. * Collaborate with sales, marketing, technology, and operations teams. * Develop expertise in automation and customer operations. * Strengthen knowledge in commercial analytics and data quality. * Participate in integration and process improvement projects. * Propose ideas that enhance customer experience and commercial efficiency. * Take on responsibilities with direct impact on business outcomes. Salary: $18\.000 \- $22\.200 per year Work Location: On-site employment