CRM Lead

Description

Job Summary: We are seeking a CRM Leader for Bata Chile, responsible for CRM strategy, execution, and operations, driving customer engagement and loyalty. Key Highlights: 1. Lead CRM strategy and execution across all touchpoints 2. Drive customer engagement, loyalty, and retention 3. Collaborate with marketing, commercial, retail, and IT teams At Bata Chile, we are looking for our next CRM Leader to elevate our relationship with customers and consumers to the next level. The purpose of this role is to lead the development and execution of the CRM strategy, driving customer engagement, loyalty, retention, and business growth across all customer touchpoints. The role will be responsible for local CRM execution and operations, overseeing loyalty programs, planning and executing CRM campaigns, customer insights and reporting, while ensuring compliance with data privacy regulations and alignment with the company’s global CRM vision, strategy, and guidelines. **Responsibilities** * Localize the CRM strategy to the market: Identify growth opportunities, customer retention, and enhanced personalization through innovative CRM strategies. * Ensure compliance with local data privacy laws: Collaborate with the legal team / DPO to ensure data collection and usage comply with privacy regulations. * Lead and mentor the CRM team, and closely collaborate with marketing, commercial, retail, and IT departments to align CRM efforts with business objectives. * Define, manage, and track the local CRM budget, including CRM rewards and promotional budget. * Adapt and enrich the global loyalty framework and local program monitoring according to business needs, CRM objectives, and P&L, ensuring alignment with global guidelines and profitability. * Define, plan, and execute multichannel CRM communications (e.g., loyalty lifecycle journeys, always-on segment-based activation, ad-hoc tactical campaigns) and related campaign performance reporting. * Manage your country’s CRM reporting in accordance with global guidelines and ensure proper tracking of KPIs. * Monitor and analyze key CRM metrics using insights to refine marketing initiatives. **Requirements** * Degree in Commercial Engineering; Administration Engineering; and/or Industrial Civil Engineering. * Experience in retail, e-commerce, loyalty, or digital marketing. * Proficiency in customer segmentation, campaigns, and *customer journeys*. * Practical expertise in Salesforce, HubSpot, Dynamics, Oracle, or another CRM platform (e.g., Brevo). * Analytical capability: Advanced Excel. * English proficiency at upper-intermediate to advanced conversational level. At Bata Chile, we promote inclusion and diversity. This position falls under Law No. 21.015 on Labor Inclusion. Employment Type: Full-time Application Question(s): * Which degree have you completed? * Do you have practical expertise in Salesforce, HubSpot, Dynamics, Oracle, or another CRM platform (e.g., Brevo)? * What is your English proficiency level? * Please indicate your salary expectation. * Do you have experience in retail, e-commerce, loyalty, or digital marketing? Please comment. * Do you have experience in customer segmentation, campaigns, and customer journeys? Work Location: On-site employment