Engagement Practice

Description

Position Summary: Lead the UX diagnosis of a key category on Falabella.com, identifying friction points and proposing improvements to increase conversion. Key Highlights: 1. Lead UX diagnosis to optimize conversion. 2. Analyze user experience and navigation to identify user pain points. 3. Propose value-driven solutions for category optimization. **Job Description** ---------------------- Lead the UX diagnosis of a key category on Falabella.com, detecting friction points and proposing improvements to increase conversion. * Experience and Navigation Analysis: Navigate and critically analyze the experience of a key site/app category, identifying user pain points and optimization opportunities. * Data Analysis and Diagnosis: Cross qualitative navigation experience with key behavioral metrics (conversion funnels, clicks, bounce rates) to validate hypotheses with data. * Proposal of Value-Driven Solutions: Propose concrete improvement opportunities (visual, catalog, filters, or structural) to optimize category conversion. This job posting complies with Law No. 21.015, which promotes the inclusion of persons with disabilities in the labor market. If you require any reasonable accommodation, please clearly indicate it in your application.**Candidate Requirements** -------------------------- * Analytical Ability This opportunity is open to persons with disabilities. **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1. Apply to this position 2. Check your email 3. Log in to Aira and answer the requested questions and/or tests Then, if your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose — Simplify and Enjoy Life More. We operate in 9 countries and comprise five major brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each brand defines who we are, and together — as One Team — we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch and innovate, take risks, and create opportunities enabling us to remain at the forefront — driving us to continuously reinvent ourselves and deliver the best shopping experience at every touchpoint with us.