B2B & B2C Marketing Manager

Description

Position Summary: Strategic and commercially oriented B2B & B2C Marketing Manager responsible for leading the development of marketing initiatives that drive enterprise, patient, and end-customer acquisition. Key Highlights: 1. Lead B2B and B2C marketing strategies for a diagnostic center. 2. Strengthen brand positioning and generate commercial demand. 3. Manage digital campaigns, content, and social media. An Ambulatory Diagnostic Center seeks to hire a B2B \& B2C Marketing Manager with strategic vision, commercial orientation, and a customer experience focus to lead the development of marketing initiatives that drive enterprise, patient, and end-customer acquisition. The role’s objective is to strengthen brand positioning, generate demand, support commercial growth, and ensure clear, approachable, and consistent communication aligned with the experience our customers and patients receive. Key Responsibilities: * Design and implement B2B and B2C marketing strategies. * Lead demand generation, lead acquisition, and conversion initiatives. * Manage digital campaigns, content, social media, and commercial channels. * Coordinate agencies, vendors, and internal teams. Key Tools * CRM * Google Ads / Meta Ads / LinkedIn Ads * Google Analytics * Marketing automation and email marketing platforms * Content and social media management tools Candidate Profile * Degree in Marketing, Advertising, Commercial Engineering, or related field * Experience in both B2B and B2C marketing * Experience in industries such as healthcare, services, technology, or retail * Proficiency in digital tools, CRM, and marketing automation * Experience leading teams Work Modality: On-site Work Location: Santiago Application Question(s): * How many years of experience do you have developing both B2B and B2C marketing strategies? * Have you led marketing teams and/or coordinated agencies or vendors? * What is your level of experience using CRM, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and marketing automation/email marketing platforms? * Please indicate your monthly salary expectations. Work Location: On-site employment