Marketing Manager

Description

Job Summary: We are seeking a Marketing Manager to lead the execution of the strategic plan, strengthen the brand and products, and contribute to marketing ROI. Key Highlights: 1. Lead the execution of the marketing strategic plan 2. Coordinate and implement the brand advertising strategy 3. Manage and analyze marketing metrics and KPIs We are looking for a Marketing Manager to lead the execution of our marketing strategic plan, strengthen brand and product positioning, and directly contribute to the company's marketing return on investment. Main Responsibilities: * Supervise content development in collaboration with creative agencies, production companies, and internal and external designers, ensuring proper use of corporate branding. * Implement and coordinate execution of the Marketing Plan with all involved stakeholders. * Coordinate and execute the brand advertising strategy (including influencers and social media), positively impacting brand image, sales, and digital presence (website, social media, and associated platforms). * Monitor and optimize budgets outlined in the marketing plan. * Identify innovation opportunities based on market trends and consumer behavior. * Manage and analyze marketing metrics and KPIs to support strategic decision-making. * Lead a Trade Marketing and Design team. * Manage relationships with external vendors, advertising agencies, and marketing agencies. Requirements * Professional degree in Business Engineering, Advertising, or related field. * Minimum 5 years of experience in similar positions. * Experience in B2B/B2C E-Commerce and/or Digital Marketing is desirable. * Intermediate-to-advanced Excel skills and Google Analytics proficiency. Benefits: * On-site cafeteria lunch * Corporate activities * Compensation fund agreement * 100% free online courses * Birthday leave: half-day off * 25% discount at CIC stores (starting from indefinite-term contract) * Supplementary health insurance (starting from indefinite-term contract)