Marketing Associate

Description

Job Summary: We are seeking a creative and visionary professional to join Xepelin, transforming corporate finance and building innovative solutions in a dynamic environment. Key Highlights: 1. Transforming corporate finance in Latin America 2. Being part of a dynamic and rapidly changing environment 3. Solving high-impact, interesting challenges **Why Work at Xepelin?** Xepelin is transforming corporate finance in Latin America with a *suite* of products that automate financial management and facilitate access to liquidity. With the goal of becoming the digital CFO for every business, it has developed financial technology that impacts the entire business ecosystem. Leveraging *data* gathered from the interaction of \+1M companies within its *network*, Xepelin builds a business intelligence system that provides visibility into financial indicators and risk assessments of collaborating networks—helping decisions become faster and safer. **Our Principles: How We Operate** We put our customers at the center ✨ We believe and inspire ‍ We act as owners We lead by example We challenge ourselves to win We take intelligent risks We harness the power of technology **What Are We Looking For?** At Xepelin, we’re looking for creative and visionary people who think outside the box to join our team. If you’re passionate about solving high-impact, interesting challenges and want to be part of a dynamic environment transforming the financial industry, this opportunity is for you! If you’re motivated by the challenge of building innovative solutions in a fast-changing environment, we’d love to meet you. Join us—let’s grow together! At Xepelin, we are committed to the Inclusion Law (Law No. 21\.015\), so we invite you to let us know if you require any accommodations to participate fully in our selection processes. ### **Key Responsibilities** **Design and Visual System:** * Design and produce all assets for each launch in Figma: emails, landing pages, in-app banners, social media posts, one-pagers, and commercial presentations * Build and maintain the marketing library in Figma—components, variants, and templates—so every campaign starts at 70% completion, not zero * Create Canva templates enabling other teams to produce simple formats without compromising brand integrity * Be the guardian of consistency: everything that goes out must look unmistakably like Xepelin—with no exceptions. **Launch Execution and Measurement:** * Set up, segment, test, and send campaigns in Customer.io (lifecycle flows and automations) and SendGrid (bulk and transactional emails, deliverability, unsubscribe lists) * Build campaign audiences, validating the list before sending * Measure each campaign end-to-end: delivery, open rate, click-through rate, and conversion to the product event—not just email metrics * Design A/B tests with clear hypotheses, one variable, and honest interpretation of results * Translate each launch plan into a timeline of assets with owners, deadlines, and dependencies—coordinating approvals with Product, Legal, and Commercial teams * Adapt the Lead-defined message to each channel and format: microcopy, subject lines, CTAs, and test variants * Prepare enablement materials for Commercial and Customer Success teams for each new product. **Other Potential Focus Areas for This Role** Product Marketing isn’t limited to producing assets. When a product needs someone to deeply understand the customer before writing the first line, when a launch requires end-to-end coordination, or when a messaging decision demands evidence—not opinion—this role steps in. * Voice of the Customer: Gather and synthesize customer signals—interviews, support tickets, in-product behavior—to ground messaging in evidence * Competitive Intelligence: Monitor market messaging and translate it into concrete implications for our own messaging * New Markets and Segments: Adapt messaging and assets when a product expands into another market or opens to a new segment * Team Automation: Leverage AI to eliminate manual work in production, adaptation, and reporting ### **What You Need to Shine** * 2–3 years of experience in product marketing, growth, CRM/lifecycle marketing, communications design, or equivalent roles * Real-world proficiency in Figma/Canva—auto-layout, components, variants * Experience operating email marketing or automation tools—Customer.io, SendGrid, or equivalents * Practical daily use of AI as a lever to produce faster: adapting assets, iterating copy, automating reports, and building things previously requiring help from others * Strong Spanish writing skills: clear, filler-free, non-clichéd fintech copy * High agency: given an objective, you return with a proposal—not questions * Detail-oriented judgment: you spot misaligned typography and mismatched numbers before anyone else mentions them * Data rigor: when someone says “the campaign performed well,” your instinct is to ask “compared to what?” ### **What Will Really Catch Our Attention…** * Prior experience in B2B, fintech, or financial services * HTML/CSS for email: responsive templates and cross-client compatibility * Amplitude, Mixpanel, or GA4 for product analytics * Having built a design system or component library from scratch—and kept it alive * Basic motion design—After Effects, Rive, Lottie—for animated assets * Knowledge of—or strong interest in—Xepelin’s business model and the B2B fintech ecosystem in Latam **Our Benefits:** **Xepelin Balance** **Vacation Days:** 15 business days. For each year completed at Xepelin, you receive one additional vacation day. **Balance Days:** 10 extra flexible days per year, to enjoy however you choose. **Flexible Benefits:** Monthly flexible points in your local currency to spend on anything you like. **Xepelin Performance \& Career** **Learning Platforms:** Partnerships with top platforms such as Udemy and Google Cloud Skill Boost **Welcome Kit:** Everything you need to begin your journey at Xepelin **Xepelin Cares** **Health Coverage:** We offer quality health provider agreements or reimbursements depending on your country. **Postnatal Leave:** We provide one extra week of postnatal leave. We care about your time with family and loved ones! **Marriage Plus:** Elevate your plans with a gift card and extend your legal marriage leave by two additional days granted by Xepelin. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as application reviews, CV analysis, or response evaluations. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by people. If you’d like more information about how your data is processed, please contact us.