Digital Marketing Manager

Description

Job Summary: We are seeking a Digital Marketing Manager to lead the digital strategy, strengthen brand presence, and develop growth- and new-customer-oriented campaigns. Key Highlights: 1. Lead the digital strategy and strengthen brand presence. 2. Plan and oversee campaigns on Google Ads, Meta Ads, and social media. 3. Analytical, creative, and results-oriented profile with decision-making capability. **Job Description** We are looking for a **Digital Marketing Manager** to lead the digital strategy, strengthen brand presence, and develop growth- and new-customer-oriented campaigns. The role will be responsible for coordinating digital initiatives, analyzing performance results, and continuously optimizing online channel effectiveness. **Key Responsibilities** * Design and execute the digital marketing strategy aligned with the organization’s business objectives. * Plan and oversee campaigns across **Google Ads, Meta Ads, social media, email marketing, and other digital channels**. * Lead and coordinate the marketing team and external vendors, assigning priorities and monitoring deliverables. * Analyze traffic, conversion, acquisition, engagement, and ROI metrics to identify improvement opportunities. * Manage digital content, editorial calendars, and brand positioning across online channels. * Coordinate **SEO, SEM, lead generation, and e-commerce** initiatives to expand reach and conversions. * Prepare performance reports and propose actions to optimize campaign budget and performance. **Requirements** * Professional degree in **Marketing, Advertising, Business Engineering, Communications**, or related field. * **3–5 years of experience** in digital marketing, preferably leading campaigns or teams. * Practical experience with **Google Ads, Meta Ads, Google Analytics/GA4, and digital measurement tools**. * Knowledge of SEO, SEM, social media, email marketing, and lead-generation strategies. * Proficiency in **Excel/Google Sheets**, and ability to interpret metrics and dashboards. * Experience coordinating agencies, vendors, or creative and digital teams. * Analytical, creative, organized, results-oriented profile with data-driven decision-making capability. Salary: $19.200.000 – $28.800.000 per year Workplace: On-site employment