Campaign Analyst CRM

Description

Job Summary: We are seeking a passionate Campaign Analyst CRM with expertise in business strategy and data analysis to lead relational marketing strategies and optimize the customer lifecycle. Key Highlights: 1. Lead relational marketing strategies across the customer lifecycle. 2. Design and implement customer communication and segmentation strategies. 3. Evaluate initiatives and ensure an integrated customer experience. **Job Description** ---------------------- \#WeAreGrupoFalabella — We want to inspire you with innovation, commitment, great challenges, and above all, a fun and highly collaborative work environment. If you are passionate about business strategy and data analysis, and motivated by your professional development and learning, this opportunity is for you! At Banco Falabella, we are currently looking for a Campaign Analyst CRM! What is the mission of this role? Lead commercial relational marketing strategies aligned with business objectives and the customer lifecycle. Responsibilities: * Design and implement communication strategies in collaboration with other company departments. * Segment customer groups using available data sources to optimize results. * Evaluate implemented initiatives to measure their impact and propose next steps. * Integrate the customer-facing strategy and ensure an integrated experience across all touchpoints between the organization and its customers. **Candidate Requirements** -------------------------- * Bachelor’s degree in Industrial Engineering or Business Administration * 0–2 years of experience in similar roles * Proficiency in SQL and/or databases (mandatory) * Experience with data visualization tools: Tableau, Power BI, Looker Studio, or similar (preferred) This position is open to candidates with disabilities. **Selection Process** ------------------------ Join our team and be part of Falabella’s transformation: 1\. Apply to this position. 2\. Check your email. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose: \- Simplify and Enjoy Life More. We operate in 9 countries and consist of five major brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each brand shapes who we are, and together — as One Team — we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch, innovate, take risks, and create opportunities that keep us at the forefront — driving us to constantly reinvent ourselves and deliver the best shopping experience at every point of contact with us.