Digital Marketing & SEO Specialist

Description

Job Summary: We are seeking a Digital Marketing & SEO Specialist to lead our organic growth strategy and ensure high visibility in search results. Key Highlights: 1. Strategic role with a seat at the decision-making table from Day 1. 2. Use of industry-leading tools such as Google Analytics and SEMrush. 3. Opportunities for continuous learning and professional development. About the Role: Concepción is known for its vibrant educational and business ecosystem, and at Ströer Digital \& Media Services, we apply that same standard to digital growth. We build high-performance digital strategies that effectively connect brands with their audiences. We believe digital marketing shouldn’t be based on guesswork. We’re looking for a Digital Marketing & SEO Specialist who can take ownership of our organic growth strategy. You won’t just track traffic—you’ll define the roadmap for search visibility. You’ll manage campaigns, bridging the gap between complex technical search algorithms and conversion-focused, engaging content. You’ll be the digital user’s advocate in a room full of strategists and decision-makers. Why Work With Us: * **The Environment:** Our office is located in the heart of Concepción. We value a workspace that inspires creativity: think modern setups, collaborative spaces, and excellent coffee. * **SEO Maturity:** We don’t need convincing that organic search matters—we already know. You’ll have a seat at the strategic decision-making table from Day 1\. * **Modern Tech Stack:** We work exclusively with industry-leading tools such as Google Analytics, Search Console, Ahrefs, and SEMrush—so we speak the language of data. * **Growth:** You’ll have opportunities for continuous learning and professional development to keep your marketing skills sharp. Key Responsibilities: * **SEO Strategy and Execution:** Maintain and evolve our organic search framework. Ensure high visibility across all our digital touchpoints and search engine results pages. * **End-to-End Campaign Management:** Lead the process from keyword research and technical audits to performance tracking and optimization. * **Data Analysis and Reporting:** Don’t guess. Validate your assumptions with traffic analysis and user behavior data before scaling campaigns. * **Content Collaboration:** Collaborate with copywriters and designers to ensure all digital assets are fully optimized for both search engines and user conversion. * **Stakeholder Management:** Present your SEO logic and performance metrics to management. You’ll be able to explain why a ranking shift occurred—not just show traffic numbers. What We’re Looking For: * **Experience:** 3+ years in digital marketing with a strong focus on SEO and organic growth. * **Portfolio / Track Record:** A solid history of successful SEO case studies is non-negotiable. Show us organic traffic growth, strategy, and results. * **Tools:** You’re an advanced user of digital marketing analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs). * **Language Skills:** Spanish required (Native/C1\). English (B2\) is a strong plus for global technical documentation and industry updates. * **Mindset:** You’re pragmatic. You know when to push for deep technical fixes and when to focus on high-impact quick wins. Salary: $1\.100\.000 \- $1\.600\.000 per month Work Location: Hybrid in Concepción, Biobío