Lead CRO

Description

Job Summary: We are seeking a passionate Lead CRO professional who is enthusiastic about digital analytics and experience optimization to lead our CRO strategy and improve conversion rates across digital channels. Key Highlights: 1. Lead CRO strategy and continuous improvement of conversion rate. 2. Foster a culture of experimentation using the test & learn methodology. 3. Collaborate with UX/UI, Performance, SEO, and Commercial teams. **Job Description** ---------------------- \#WeAreGrupoFalabella — We want to inspire you with innovation, commitment, exciting challenges, and above all, an enjoyable and highly collaborative work environment. If you are passionate about digital analytics, experience optimization, and data-driven decision-making, and motivated by your professional development and learning, this opportunity is for you! At Tottus, we are currently looking for a Lead CRO! What is the role’s mission? Lead the CRO strategy for digital channels (web and app), driving continuous improvement of conversion rate and revenue growth through data analysis, experimentation, and user experience optimization. Responsibilities: * Lead the CRO team, fostering a high-performance culture and continuous development. * Promote an experimentation culture based on the test \& learn methodology. * Train and support stakeholders in making data-driven decisions. * Define and execute the CRO roadmap aligned with business commercial and strategic objectives. * Identify improvement opportunities at each stage of the conversion funnel. * Prioritize initiatives considering their potential impact on revenue and conversion. * Design, implement, and analyze A/B and multivariate tests to optimize results. * Analyze user behavior across digital channels, both web and app. * Interpret key metrics such as conversion rate, CTR, drop\-off, and revenue per user. * Build dashboards and performance reports to track KPIs and outcomes. * Detect friction points and improvement opportunities throughout the customer journey. * Propose enhancements to user experience, content, and navigation. * Collaborate closely with UX/UI teams to implement optimization initiatives. * Work cross-functionally with Performance (Paid Media), SEO, Digital Product, and Commercial teams. Requirements * Degree in Industrial Engineering, Business Administration, Statistics, or related fields. * 4–8 years of experience in Digital Marketing, Analytics, or CRO. * Ideal experience in e\-commerce, retail, or digital businesses. * Proficiency in analytics tools: GA4, Google Tag Manager, Adobe Analytics. * Data analysis: Advanced Excel, SQL (mandatory), Python/R (desirable). * Analytical thinking, results orientation, and business acumen. * Effective communication with both technical and commercial profiles. This job posting complies with Law No. 21\.015, which promotes the inclusion of people with disabilities in the labor market. If you require any reasonable accommodation, please indicate it clearly in your application. Benefits: * Complementary health insurance. * Additional days off beyond statutory vacation days. * Year-end bonuses. * Discounts at our stores using your CMR card. * Opportunities for professional growth and learning. **Candidate Requirements** -------------------------- * Business Administration, Industrial Engineering, Marketing, Statistics, or related degree. * 4–8 years of experience in digital marketing, analytics, or CRO. * Ideal experience in e\-commerce, retail, or digital businesses. * Analytics tools: GA4, Google Tag Manager, Adobe Analytics. * Data analysis: Advanced Excel, SQL (mandatory), Python/R (desirable). * Soft Skills: Strong analytical thinking, results orientation, and business perspective. * Effective communication with both technical and commercial profiles. **Selection Process** ------------------------ Our selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1\. Apply to the position. 2\. Check your email. 3\. Log in to Aira and answer the requested questions and/or assessments. Then, if your profile matches what we’re looking for, we’ll contact you via email (through Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who every day work toward our firm Purpose — Simplify and Enjoy Life More. We operate in 9 countries and consist of five major brands positioned across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each of these brands shapes who we are, and together — as One Team — we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch and innovate, take risks, and create opportunities that keep us at the forefront — driving us to constantly reinvent ourselves to deliver the best shopping experience at every touchpoint with us. **Our Benefits** ----------------------- * Medical insurance. * Birthday day off. * School subsidy for children. * Additional parental leave. * Training and courses. * Product discounts. * Financial loans. * Financial loans