Job Summary: We are seeking a Performance Marketing Specialist expert in design, innovation, and development of digital experiences to accelerate acquisition and performance results. Key Highlights: 1. Expert in design, innovation, and development of digital experiences 2. Accelerates acquisition and performance results (SEM/SEO) 3. Robust tracking audit and implementation (GA4, GTM, conversions) **Description:** ---------------- We are SOHO, a company with over 30 years of experience, specializing in design, innovation, and development of digital experiences. We are passionate about creating memorable, customer-centric experiences that positively impact businesses, organizations, and society. We are currently seeking a **Performance Marketing Specialist**, whose primary objective is to accelerate acquisition and performance results (SEM/SEO) with robust measurement: GA4, Google Tag Manager, conversions, funnels, events, and dashboards for decision-making. **Key Responsibilities:** * Tracking audit: GA4, GTM, conversions (Ads), events, UTMs, and data quality. * Tag implementation: GA4 events, conversions, parameters, consent mode (if applicable). * Measurement plan design: event taxonomy, flow-based funnels (e.g., registration, purchase, lead). * Configuration and optimization of Google Ads (Search/PMAX/Display/Video as applicable). * On-page SEO strategy: keywords, content, site architecture, interlinking, basic technical improvements. * Ongoing CAC analysis. * Reporting implementation: Looker Studio / executive dashboards and actionable recommendations. * Coordination with dev/design teams to implement changes on landing pages, performance, and conversion rate. **Monthly Deliverables:** * Measurement plan + implemented and validated GTM/GA4. * Set of conversions and events aligned with the funnel. * Campaign/ad structure + optimization backlog. * Executive dashboard + findings report and action plan. **Requirements:** --------------- * 3+ years of hands-on experience with Google Ads + GA4 + GTM (verifiable via case studies or portfolio). * Practical knowledge of SEO and technical SEM. * Ability to design measurement frameworks from scratch. * Organizational skills and judgment to prioritize hypotheses and experiments.